PHENOMENA is a family brand that opens up new facets of linen. We work with this material not just as a fabric, but as a space for experimentation and rethinking.
Our clothes are a combination of craftsmanship, comfort and perfect fit. We create products according to individual measurements, allowing everyone to feel truly special in things. From outerwear to dresses - everything is made from natural materials, without synthetics, without compromises.
PHENOMENA is about environmental friendliness, aesthetics and attention to detail. We challenge fast fashion, offering an alternative: high-quality, universal clothing that remains relevant beyond time.
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Brand history
It all started with my mother. She has been creating clothes since she was 14 years old, has a specialized education as a fashion designer and has impeccable experience in sewing. Back in 1991, she dreamed of creating her own collection of homespun linen with embroidery, but she managed to realize this idea only in 2016. Then she started working in her small studio, which later, due to certain circumstances, was suspended.
I (daughter) have always admired her approach to work, the quality of products and customer reviews. I wanted more people to see her work, but the format of the future brand was not yet clear.
My own experience also pushed me to create a brand. I loved to stand out in clothes, and my mother's products gave me this opportunity. At the same time, the choice in stores was often disappointing: problems with fit, quality of fabrics, difficulties for people of non-standard height or figure. As an allergy sufferer, I have always preferred natural materials, so this value became the basis of our future brand.
This is how the idea was born: to create clothes from natural fabrics that can be customized and adapted to individual measurements. Clothes that fit perfectly and emphasize personality.
We chose linen - an ecological, high-quality, universal material that is suitable even for people with sensitive skin. Being a mono-brand is a challenge, but difficult tasks only motivate.
We wanted to create special things that are at the same time universal in use. This is how the idea of outerwear appeared: completely natural - from the top to the lining, but unique. In December 2020, we sewed the first experimental hooded sweatshirt. It was she who became the starting point for our brand.
