SoftMaps

SoftMaps — a store of meaningful souvenirs about Ukraine.

We are three girls from Ukraine — Nastia, Olesia, and Svitlana — who created the SoftMaps brand with the hope of freeing our homes and our planet from the unnecessary items we often impulsively buy during travels and never use again.

Our embroidered pillows featuring major city landmarks and symbols will preserve all the warm memories of your journey and make a wonderful interior decor piece.

With the onset of the full-scale invasion, we added a new product to our range: scarves featuring original designs and created with boundless love for our country. Each scarf depicts beloved places and symbols of our hometowns.

Our scarves, pillows, and candle holders feature unique designs hand-crafted by our designer. To achieve this, we thoroughly study the history, traditions, and customs of each city.
When developing a new design for our scarves dedicated to Ukrainian cities, we talk a lot with locals, asking them what their hometown is associated with for them.

That is how elements like a trempel (clothes hanger) in Kharkiv, a glosyk (goby fish) in Odesa, or a Simargl in Chernihiv come to life. And this is the most valuable part for us, because our scarves are, first and foremost, a souvenir — a reminder of home for locals and for everyone who holds that city in their heart.

We strive to introduce new designs every 2 months. Every city in Ukraine deserves to have its own unique, modern story, which we want to popularize through our line of meaningful Ukrainian souvenirs. So we can safely say: our scarves tell the story of Ukraine!